RCS Leadership Lounge

Whitney Reid Pennell

Recent Posts

What Time is it Really?

Jan 15, 2021

Time is a funny thing—for the past 10 months as we have been navigating our world it has seemed that time has concurrently sped up and slowed down with no rhyme or reason. Because we are all spending...

2021 is Not Cancelled.

Dec 18, 2020

2020 has been a year of stopsWe are so grateful to our loyal customers and associates for their support through these bizarre days. We’re taking a mulligan on our ‘20-years in business’ celebration...

Deceptively Simple But Complex

Oct 16, 2020

Arnold Palmer once said, “Golf is deceptively simple, endlessly complicated.” I would like to borrow the sentiment for service. Creating WOW service is deceptively simple, yet endlessly complicated....

Bringing the Feels…

Sep 28, 2020

Recently, we discussed the concept of how a crisis can be turned on its head and serve as an opportunity to transform the way we do business. There is a lot of evaluation of what to start doing, what...

Never Waste a Good Crisis

Sep 11, 2020

By definition, a crisis is considered a negative thing that forces organizations to batten down the hatches and weather the storm. But if this year has taught us anything it’s that a crisis also...

What Matters Most

Sep 04, 2020

Working with a strategic plan is always a good idea, but there is no better than 2020. Global events can take our economy into a downturn; an election year can send shockwaves in many directions;...

The More Things Change, Onboarding Stays the Same—Or Does It?

Jul 31, 2020

You may call it onboarding, induction, orientation, or enculturation. Whatever the label; the process used to welcome and train your new employees, it’s critical to their success and yours. Employees...

The Secret of Effective Communicators—It’s Not About You

Jul 24, 2020

As humans, we spend our lives communicating with those around us. As leaders we are expected to lead our staff and members by using thoughtful communication to convey messaging that is easy to...

Bringing Sunshine to a Cloudy Day

May 29, 2020
"We cannot control the winds, but we can adjust our sails”

As May rolls into June, I think we all can agree this is not the start to summer that we envisioned. Though the tide is beginning to turn...

Change, Evolve and Succeed!

Apr 17, 2020

As society continues to evolve and clubs experience changing demands by a multi-generational membership for new products, amenities and services, clubs should be looking for ways to continuously...